Face masks – one of the hottest beauty trends everywhere on social media. We bet your Instagram feed is filled with celebrities and beauty influencers wearing sheet masks. But where does this obsession with face masks come from? Do they actually work or is this just the latest fad?

Now, let us tell you the truth about adding a face mask to your skincare routine.


1. Face masks help you clean your skin in depth

Did you know that masks actually cleanse your skin in depth better than your daily cleanser? Well, now you do – and can take advantage of it! Masks are typically based on active ingredients which have the ability to penetrate deeper into your pores. This way, they effectively eliminate dead skin cells and dirt and get rid of excess oils. As a result, your skin is left clear and glowing!

2. They clear imperfections

Face masks are one of the biggest secrets to having a flawless skin (you can thank us later!). But, in order for you to take the best advantage of them, you should make sure to choose the right mask for your skin type. For instance, if you have an oily skin, you should look for a clay-based mask, which will help you get rid of excess oils while also tightening your pores. On the other hand, dry skin types should rely on masks that have stronger hydrating properties.

3. Face masks infuse moisture into your skin

Face masks supply your skin with moisture and oxygen which stimulates skin cell renewal. They also open up your pores and facilitate the absorption of other skin care products, such as serum and moisturizer. In addition, face masks improve blood circulation and add vitamins and antioxidants to your skin, which encourage the production of collagen and fight the ageing process.

4. Multimasking equals to multi benefits

Multimasking is one of the latest trends in cosmetics. Multi masking kits have gained so much popularity due to the number of benefits they can bring to your skin. They are based on different active components and target different areas of your face depending on each of their individual needs. With this in mind, we have designed our 360 Mask Collection to give your skin the extra care and attention it needs! A combination of 3 super-charged face masks, our multi masking kit is 100% customizable and targets common skin issues such as ageing, oiliness, dehydration and dullness.

5. Face masks can help you relax

Face masks can be a great way to take off the pressure and treat yourself to a relaxing time. Don’t think of it as something that you have to do just because you have no choice. It does take a bit of time (usually between 15 and 20 minutes), but try to take it as an opportunity to switch off for a while and just enjoy your beauty treatment. Your skin will thank you for it!